I’m not talking about bad training. I built a lot of this myself, at Merrill Lynch and Bank of America, for advisor populations in the tens of thousands. Smart designers, real budgets, months of work. It was good work.
It still didn’t stick. It never does. A great session on Tuesday is gone by the following Monday, because nobody practiced it, nobody repeated it, and nothing in the daily work ever brought it back.
I watched it happen from three seats. First as the advisor sitting in the training, then as the executive signing off on the budget, then as the person building the thing. Same ending every time.
However good the content is, without practice and repetition and something that carries it into the actual work, it’s for naught.